Can Geotargeting Settings Affect The CPC For An Ad? Yandex Direct Certification Answers 2020 November 9, 2020QuicklyreadLeave a Comment on Can Geotargeting Settings Affect The CPC For An Ad? No, CPC accounts for all the competitors for the specific keyword. Yes, the number of competitors varies for each region, so CPC will also vary. No, CPC is only affected by the time of the impression and the number of comptetitors at that moment.