Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt Someone searching for the term…
All of these are automatically generated Description line Destination URL Headlin
Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites Influence organic results Reach people on Google.com…
Account Campaign Ad group Ad
Description, path fields, and headline Description, path fields, and URL Headline, description, and path fields Headline, description, and URL
One or two Only one Three to five Two to three
Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing high performing ad copy Google…
Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix