Category: SEMrush PPC Fundamentals Exam Answers 2020

Losing users who are specifically searching for your brand. Losing positions in organic SERP. Losing sales from people that are ready to buy, but research you first.

Losing users who are specifically searching for your brand. Losing positions in organic SERP. Losing sales from people that are ready to buy, but research you first.

Number of visitors to your landing page. Value of the users on the list. Different ad messages that could work best with them.

Number of visitors to your landing page. Value of the users on the list. Different ad messages that could work best with them.

easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant

easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant

Losing users who are specifically searching for your brand. Losing positions in organic SERP. Losing sales from people that are ready to buy, but research you first.

Losing users who are specifically searching for your brand. Losing positions in organic SERP. Losing sales from people that are ready to buy, but research you first.

Users that do not know you Both groups Users that already know who you are

Users that do not know you Both groups Users that already know who you are